How do you know if your site shows up?
Google tracks this through a tool called Search Console—basically a dashboard that shows how often your site pops up in search, how many people click it, and what they searched for. Similar like your Social Media insights where you measure how many people watched your post, how many clicked etc... You get the point.
Now, with AI Mode traffic showing up in your stats, it’s more important than ever to know:
Are you getting clicks from these AI answers?
Is your site actually being seen?
Are follow-up questions sending people back to your content?
Wait... follow-up questions?
Yep. In AI Mode, when someone asks a follow-up (and let’s be real—we all do), Google treats it like a fresh new search. So if your site appears again in that answer? It’s another opportunity. And another set of clicks and stats in your report. That’s why it’s important your site is clear, helpful, and easy for Google’s AI to understand—not just for that first question, but all the ones after it too.
BUT! There’s a little "problem" for data nerds like me: Google won’t let you filter AI Mode separately - yet. That means all the data is mixed in with traditional search results. So no—you can’t isolate how many impressions came from AI Mode or whether those clicks were on your actual website.
Now, you might be thinking:
"But Elena, isn’t that exactly why you’re here? To read the data, predict customer behavior, and optimize my website for this whole AI thing? Isn’t that what your AI Marketer and AI Specialist certifications are for?"
I am so glad you asked! And YES! That is exactly what I do. I help businesses tweak their content's SEO by rewriting it and becoming a GEO - Generative Engine Optimization.
Here is the article that Forbes published about this service.
So, what should you actually do?
Here’s the action plan, plain and simple:
Make your content helpful, not fluffy. Think about the questions your customers ask and answer them directly.
Keep things structured. Use headers, lists, and short paragraphs so it’s easy to scan—for people and Google. Just like this blog. Wink.
Be mobile-friendly. More than half of searches happen on phones—your site needs to look good and load fast.
Update regularly. Fresh content tells Google you’re still active and trustworthy.
And if all of that feels overwhelming? Don’t worry—I’m here to help you cut through the noise and get your site seen.
Want to Know If Your Website’s Ready for AI Search?
Fill out the contact form below or email me directly on elenaginovska.va@gmail.com and I’ll show you exactly how your content stacks up and where there’s room to grow. No guesswork, just clear, helpful insights built for real business owners. Or you can purchase a customized Website power health check, and see if you website is answering your customer's needs.
Because in this new AI-powered world, the best answers win—and I’ll help make sure yours is one of them.